The Expertise Behind Your Institutional Frameworks

Bringing over 50 years of combined financial services experience to help credit union boards confidently protect their leadership teams and balance sheets.

Our Firm2026-11-05T15:20:07-06:00

Founding Principals

Maria Kell
Maria KellCFP® (Principal)
Maria brings more than 25 years of industry experience specializing in qualified and non-qualified executive benefits planning, Corporate-Owned Life Insurance (COLI) funding structures, and corporate executive compensation. She works directly with boards to navigate the complex tax and governance boundaries of custom wealth management plans.
Tyler Moore
Tyler MoorePrincipal
Tyler holds a BBA in Finance from Texas Tech University and leverages 22 years of experience specializing in business transition structures, institutional key-person retention strategies, and performance-based incentive frameworks. He designs custom plan dynamics that align executive financial success with institutional stability.

Professional Consulting & Advisory Team

Midge Ford
Midge FordCFP®, MBA (New Business Manager)
Midge oversees new business implementation protocols, ensuring that complex plan configurations move smoothly from design to execution while keeping credit union boards closely aligned.
Rory Conley
Rory ConleyRICP® (Executive Benefits Consultant)
Rory is a retirement planning and risk mitigation specialist. He works directly on ongoing liability analysis, matching long-term plan commitments with specialized asset funding options.

Frequently
Asked Questions

What is the collective experience of the KellMoore & Associates team?2026-10-23T16:12:12-05:00

The team at KellMoore & Associates balances over 50 years of combined financial, insurance, and executive benefit planning expertise, with team members holding prestigious credentials including Certified Financial Planner (CFP®) and Retirement Income Certified Professional (RICP®) designations.

Go to Top