Meet our amazing team

Our team is extremely qualified to help your business grow.

The partnership of KellMoore and Associates is grounded in a foundation of more than 50 years of combined financial expertise with Maria Kell and Tyler Moore. The firm’s two principals have led the industry in business compensation consulting, generating value and enhancing financial security for years.

Learn more about their experience through the profiles below.

Maria Kell
Maria KellPrincipal
Maria Kell advises businesses on qualified and non-qualified benefits, as well as Corporate-Owned Life Insurance (COLI). Her expertise in mergers and acquisitions, audit, lending, credit, accounting, and banking enables her to provide innovative solutions to fit her clients’ needs.

Maria has over 25 years of experience designing and implementing executive compensation plans for a diverse group of businesses and organizations. As an executive at a $1.3 billion dollar organization, she created and managed sales and incentive compensation.

When Maria is not helping clients maximize their compensation plans, she enjoys spending time with her four children and 12 grandchildren.

Tyler Moore
Tyler MoorePrincipal
Tyler Moore has worked for 22 years in the financial industry primarily as a financial advisor. His expertise is working with business owners and financial institutions, which gives him a broad, holistic perspective that enables him to provide innovative solutions to his clients’ needs.

A graduate of Texas Tech University, Tyler holds a Bachelor of Administration in Finance, and he has spent the last 7 years working for a diverse group of businesses and organizations designing and implementing Sales and Executive Incentive Compensation plans. Tyler advises companies on business transition planning, key-person retention, qualified and non-qualified benefits, and he also works to integrate these plans into personal plans for owners and partners.

Midge Ford
Midge FordNew Business Manager
Midge has a BBA in Economics and Finance from The University of North Texas and an MBA in Financial Services from the University of Dallas. She is also a Certified Financial Planner (CFP®). Prior to joining KellMoore, Midge was the Director of Design & Analysis and New Business at Bank Compensation Consulting, and before that, a Client Relationship Manager with Clark Consulting.
Rory Conley
Rory ConleyConsultant
Rory Conley brings over five years of experience as a financial advisor with specialized expertise in retirement planning. As a Retirement Income Certified Professional®, Rory focuses on creating tailored retirement plans using clarity and transparency to help clients understand and maximize their benefits.

A graduate of Texas A&M University with a Bachelor of Science degree, Rory specializes in working with business owners and executives to properly integrate an organization’s benefit programs with their personal financial plans. This holistic approach ensures that executive benefits strategies align seamlessly with individual retirement and wealth management goals, creating integrated strategies that build long-term security.